YOLO Fragrance was founded by Nicholas Daley in 2011. What started as a conversation, turned into an unshakeable vision to design a fragrance that encompasses all that life has to offer! The drive came from deep within to pursue the idea despite not knowing where to begin. I fell back on faith and began the journey with what I did know. This led me to introductions with some of the most wonderful professionals in the industry where I was able to share this dynamic vision. My vision became theirs. I supposed it was inspiring to them that I wanted to inspire other people through this YOLO.